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Building Donor Loyalty: Lessons From 25 Years of Research and Professional Practice
In the United States, some 70% of newly acquired donors will never make another gift to the organization. As fast as we can acquire donors, we lose their support in equal measure. Why? What is the sector doing wrong and how can we improve?

In this one-hour complimentary webinar, Professor Adrian Sargeant, Co-Director, Institute for Sustainable Philanthropy, will explore key loyalty metrics and demonstrate the utility of lifetime value thinking. Sargeant will discuss what drives that lifetime value and the reasons why both customers and donors quit. He will draw on learning from organizations that are successfully building donor loyalty and offer practical suggestions for steps you can take to bolster loyalty in your own nonprofit.

Oct 20, 2021 12:00 PM in Central Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Jen Lennon.